'Empty seats is a problem' - NZR boss on Super Rugby crowds
New Zealand Rugby's chief executive has acknowledged that empty seats at Super Rugby matches are a problem the game has to solve.
Patrick McKendry··3 min read
'Empty seats is a problem' - NZR boss on Super Rugby crowds
New Zealand Rugby's chief executive has acknowledged that empty seats at Super Rugby matches are a problem the game has to solve.
Crowd numbers have slipped at several venues, with cost, scheduling and the ease of watching at home all cited as factors.
Administrators are looking at kick-off times, ticket pricing and the matchday experience rather than the on-field product alone.
The competition's broadcast deal remains its financial backbone, but officials say a thin crowd undermines the product on screen too.
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